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Joosubs Golf View, Mahikeng

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Joosubs, a family owned business established in Mafikeng in 1904, launched HomeItalia to import their premium Italian-designed home products into South Africa. The aim of this was to bring new international-standard products to the South African market at affordable prices.

For over a century, Joosubs have stood the test of time, becoming a unique store specialising in the retailing of furniture. Their ethos of supplying quality products to the public at competitive rates has resonated into the HomeItalia brand.